Culture
Every year during the Tamil month of “Panguni”, the famous “Panguni Pongal” festival is celebrated with several hundred thousands devotees taking up Fire Pot Procession as way of respect to Goddess Mariamman. Relatives and friends gather together during the processions for Water Deluge of Goddess Mariamman, Black and White dot smeared body adorned with neem leaves camaflouge dressing, Kairu Kutthu, Agni Chatti carrying by devotees plain palm and Temple Car (Therottam) functions and they go around the town.
A big festival is organised for Veyiilugandha amman during Tamil month Vaikasi. In the month of October to welcome the onset of monsoon, festivals are organised for Mother Goddess Kaliamman at various localities on every Tuesday and Wednesday nights. Karagam, Kolattam, Oyilattam and other lively programmes are organised on large scale at different streets during these weekly events in during September-October.
“Virudhunagar Exhibition” conducted in the KVS School premises for the benefit of school fund during summer holidays attracts many people from the nearby towns and village. The exhibition also serves as a unique family convention centre for matrimonial match making arrangement facility for the aspiring grooms and brides.
During Dusserah celebration, a large procession with Tiger Dance and Tamil Martial art fencing is organised by several locality groups of Virudhunagar town. To participate and witness in this festival, nearly one lakh people assemble in one evening.
The other unique tradition about Virudhunagar is that, for the marriage function, the grooms offer prizes (parisam) to bride as per Tamil culture (saying no to varadhachanai), the bride and the groom will have a separate function/marriage hall, Which you can't see any where in Tamilnadu. Several marriage functions are organised with the system emenating from Self-Respect Movement to adopt "Kural Vazhi Vaazhvu" by the new couples and still this novel solemnising approach is widely accepted by youngsters of the Virudhunagar town.
Virudhunagar has one "Theppam" (artificial pond to replenish ground water) in the center of the town. Now facilities have been done to maintain water in "Theppam" through out the year. There are many yoga, music, dance and art classes in the town. There are several garden temples for kaaval deivangal (guardian angels) in Aruppukottai Road, Sattur Road, Madurai Road and in Chinnamoopanpatti village on the northern suburb of Virudhunagar. Festivals are celebrated during January, February in these garden temples in grand manner.
Getting vegetarian food is a problem in many parts of the District, however some vegetarian restaurants such as Anjenaya Mess(behind the city's Mariamman Temple) and a hotel opposite the bus Stand provide delicious yet cheap vegetarian fare.
Industries
Madras Cements – a Private Sector undertaking at Thulukkapatti is large a cement producing unit. Madras Cements has an annual capacity of 4.15 lakh tonnes.
Virudhunagar Textile Mills is an ISO 9002:2000 yarn ,fabric manufacturers - situated at Sulakarai, Virudhunagar.
Anand Super Fabrics is an ISO 9001: 2000 certified company. ASF is a well known manufacturer and merchant exporter of poplins, drill,twill, satin, herringbone and matty fabrics & also do satin stripes, ottoman, codrouy and self designed dobby fabrics.
TTk-LIG Ltd has a manufacturing unit behind the virudhunagar railway station manufacturing surgical gloves and condoms.
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